2008 Network for a Healthy California Annual Social Marketing Conference


12:30 – 5:00 pm Room 313/314 Sacramento Convention Center	“Networking for Change” This pre-conference meeting is for Local Incentive Awardee (LIA) school districts, county offices of education, and other agencies working with schools. The meeting will provide an opportunity to meet your counterparts across the state and to share successful strategies and resources used by schools. All LIAs submit a one page-information sheet that provides their contact information and program highlights. This information is provided as a packet to each participant. Based on evaluations from the previous three years, LIAs find this meeting to be extremely valuable. For more information, please call Susan Magrann at (714) 327-1066 or email at SMAGRANN@ocde.us. Please register for this meeting on the conference registration form.
1:00 – 5:00 pm Room 315 Sacramento Convention Center	Co-sponsored by the First 5 California “Starting Early, Starting Healthy: Focusing on Our Youngest Children” For Network-funded projects and partners serving young children, their parents/caregivers, and/or their teachers/aides/daycare providers; this pre-conference meeting provides an opportunity to share successful and emerging strategies, as well as resources. Attend this important meeting to learn about resources that can help with your 0-5 nutrition and physical activity efforts. If you plan to attend this meeting, please register when you register for the conference. For more information, please call Monet Parham-Lee (916) 552-9906 or email at MONET.PARHAM-LEE@cdph.ca.gov. Please register for this meeting on the conference registration form.
9:00 am – 5:00 pm Room 311/312 Sacramento Convention Center	Funding support provided by The California Endowment “Building Infrastructure and Frameworks for Effective and Integrated Programs” This forum on chronic illness prevention in local health departments is intended for Health Officers, Public Health Directors, and Chronic Disease Directors only.
10:00 am – 4:00 pm Sacramento Convention Center	These meetings will bring together African American Campaign, Latino Campaign, and Power Play! Campaign, Program staff. Room 310 10:00 am – 4:00 pm African American Campaign Room 302 10:00 am – 4:00 pm Latino Campaign Room 301 9:00 am - 4:00 pm Power Play! Campaign To register, contact Sheila Chinn at sheila.chinn@cdph.ca.gov
8:30 am – 4:30 pm Room 317/318 Sacramento Convention Center	The Food and Nutrition Education Action Committee meeting is held three times per year to bring together Network-funded Local Food and Nutrition Education projects, non-funded advocacy organizations, evaluation consultants, state staff, invited speakers, and representatives from the Regional Networks. The Meetings provide a forum to share best practices and resources; special training and/or guest speakers; announcements from state staff, and collaboration opportunities for all attendees. Meetings are typically limited to 50 attendees and due to limited space, people are asked to RSVP in advance of the meeting. The committee strives for inclusiveness and involvement in its issues and non-committee members are welcome to attend. For more information, please call Mary Nichols (916) 449-5381 or email at Mary.Nichols@cdph.ca.gov
10:00 am - 4:00 pm Consumnes River Room 1616 Capitol Mall, 5th Floor	This meeting is intended for the Regional Networks for a Healthy California Physical Activity Specialists and will allow for discussion and sharing of resources and ideas that have been used by each of the regions and Network projects to effectively integrate physical activity into nutrition education. Best practice sharing, state and regional updates, resource training, and technical assistance will take place. For more information, please call Jennifer Abrams (916) 650-6891 or email at Jennifer.Abrams@cdph.ca.gov.
9:30 am – 4:00 pm Bondi Room Sheraton Grand Sacramento	This meeting is intended for Network Regional Worksite Coordinators and American Cancer Society Medical Underserved Regional Specialists. The objective is to map out resources, collaborative activities and implementation plans for additional nutrition education services targeting the FSNE eligible population in the worksite environment. For more information, please call Curtis Granger (916) 449-5438.
8:30 am – 5:00 pm	WESTERN REGION MEETINGS (by invitation only) Education and Administrative Reporting System (EARS) Meeting (1/22/08) / 8:30am – 5:00pm Western Region Cross-Program Nutrition Education Meeting (1/24/08) / 1:00 – 5:45pm (1/25/08) / 8:00am -12:15 pm
4:00 – 5:30 pm Gardenia Room Sheraton Grand Sacramento	This short meeting of the Network for a Healthy California Steering Committee or Network Steering Committee (NSC) will provide participants with a forum to meet the NSC Executive Committee, network with other NSC members and to learn more about the NSC and how to become involved. The purpose of the NSC is to provide necessary ongoing support, program coordination and collaboration, and best-practice sharing for Food Stamp Nutrition Education funded projects throughout the state. The NSC also works to create and strengthen partnerships that underpin a crosscutting integrated approach to confront the epidemic of obesity and chronic disease caused by poor diet and physical inactivity for food stamp-eligible individuals.

11:30 am – 1:00 pm	Sacramento Convention Center
4:00 – 6:00 pm	Sheraton Grand Sacramento

5:30 – 7:30 pm Camilia/ Gardenia Room	Sheraton Grand Sacramento The reception provides an opportunity to meet informally with some of the California Department of Public Health and USDA managers and Senior Staff.

7:00 – 7:30 am	Jennifer Abrams, Cancer Prevention and Nutrition Section, California Department of Public Health and the Public Health Institute Meet at the front entrance of the Sheraton Grand Sacramento. Walking Map
7:00 am East Lobby
8:30 am Ballroom
8:45 am	Susan Foerster, Chief, Cancer Prevention and Nutrition Section, California Department of Public Health Dr. Mark Horton, Director, California Department of Public Health S. Kimberly Belshé, Secretary, California Health and Human Services Agency George J. Gomes, Undersecretary, California Department of Food and Agriculture Charr Lee Metsker, California Department of Social Services
9:15 am	Terie Dreussi Smith of Greenville, South Carolina has served as Supervisor of Prevention Services at a community alcohol/other drug treatment and prevention organization for over nine years, and was instrumental in the organization’s redesign of programs and services for prevention and early intervention clients from generational poverty.
10:15 am	Network for a Healthy California Regional Physical Activity Specialists Kenny Rogers, California Council on Physical Activity and Sports
10:35 am	Break
10:45 am Sacramento Convention Center	Room 204 1A Opting In: Results of a Pioneering Direct Marketing Campaign designed to Empower Low-Income Women to become Champions for Change Moderator: Susan Pennel, Cancer Prevention and Nutrition Section (CPNS), California Department of Public Health. Larry Bye, Field Research Corporation Lex Matteini, Runyon Saltzman & Einhorn, Inc. Jon Pelzer, handshake Marketing Norma Rivera, Runyon Saltzman & Einhorn, Inc. In 2007, over 500,000 households in California received an in-depth nutrition education mail piece with a DVD as part of a pilot direct marketing campaign developed by CPNS. Presenters will review how formative research, using advanced data and behavioral marketing, led to the campaign’s development. The campaign objective was to increase self-efficacy and change social norms related to increasing fruit and vegetable consumption and physical activity in the Food Stamp Nutrition Education (FSNE) audience. The session includes a review of the outcome evaluation results. Room 315 1B Embracing Innovative Collaborations within the Latino Community Moderator: Ignacio Romero, Cancer Prevention and Nutrition Section, California Department of Public Health Mily Treviño-Sauceda, Organización en CA de Líderes Maria Lemus, Community Health Worker/Promotoras Network Xóchitl Castañeda, California Policy Research Center Among California Latinos, heart disease, cancer, stroke and diabetes account for nearly 60 percent of all deaths. The need for health interventions that include cultural nuances within the Latino community will ensure the effectiveness of successful interventions. Please join us for a discussion about the dynamic efforts of three Latino leaders that have embraced different outreach strategies to improve the health and quality of life within our Latinos community. Each presenter will share their vision, struggles, and strategies for identifying Latino Champions. Room 202 1C Neighborhood and Housing Associations: An Untapped Powerhouse for Action? Moderator: Valerie Quinn, Cancer Prevention and Nutrition Section, California Department of Public Health Robert Ogilvie, Public Health Law and Policy Program at the Public Health Institute Paul Pereira, San Jose Development Agency Wendy Carter, Alchemist Community Development Corporation Christina Goette Carpenter, San Francisco Department of Public Health Many neighborhood and housing associations in low income communities across the nation have worked tirelessly to navigate through bureaucratic red tape to bring in healthy, affordable food sources, and build safe places where local residents can be active. Some government agencies and non-profit organizations have partnered with these associations to help them achieve these goals. Though these partnerships have had successes, they also have challenges. This panel will examine how to tap into neighborhood and housing associations as a way to deliver dynamic food stamp nutrition education interventions with consumers who want to make healthy change in their surroundings. Room 203 1D Creating School - Community Connections Moderator: Grace Huppert, California Project LEAN, California Department of Public Health Steve Baldwin, Hawthorne School District Chris Boynton, Alameda County Office of Education Gina Sims, Network for a Healthy California—Sierra Cascade Region Does your school nutrition education program have the reach and impact you envision? Want to do more with limited resources? This workshop will provide participants with tools they can use to build and maintain symbiotic community relationships in order to strengthen and expand the reach of their nutrition education program. Participants will leave with a basic understanding of how to identify, target, and partner with leaders, businesses, and organizations in their community. In addition, participants will understand how to cultivate relationships that are built to last. A step-by-step guide will be provided, along with a case study. Room 302/303 1E Can Watching Videos be Good for your Health? A Creative Strategy for Evaluating Innovative Nutrition Education Materials delivered in California Food Stamp Office Moderator: Patrick Mitchell, Cancer Prevention and Nutrition Section (CPNS), California Department of Public Health (CDPH) and the Public Health Institute (PHI) Charlotte Doisy, California Department of Social Services Alyssa Ghirardelli, CPNS, CDPH, and PHI Amy Fong, CPNS, CDPH, and PHI The Food Stamp Office Resource Kit (FSORK) can turn waiting time into an interesting educational opportunity, delivering information to help low-income Californians buy and prepare low-cost, nutritious meals and snacks while waiting for service at food stamp offices. The FSORK includes a professionally-produced 20-minute video and collateral materials—but is it useful? We conducted a two-phase study to evaluate the usefulness of the materials, specifically the video, and learn more about the food stamp office as a learning environment for future nutrition education work. Background about FSORK development, evaluation strategy, and client exit survey and observation study results will be presented. Room 306 1F Addressing Health Disparities through Direct Health Service Provider Partnerships Moderator: Dr. Glovioell Rowland Frank Staggers, Alta Bates Summit Medical Center - Ethnic Health Institute V. Diane Woods, African American Health Institute of San Bernardino County This session will highlight how physician partnerships and trainings have been successful in addressing environmental and behavioral changes needed to help decrease chronic disease incidence and prevalence. This collaborative effort among physicians, community based organizations, and community leaders is imperative in addressing chronic disease health disparities in underserved communities. Attendees will understand the steps involved in creating successful direct health service provider partnerships, as well as what it takes to maintain them. Room 316 1G Empowering Youth and Communities to Take Action Moderator: Melissa McGuire, Cancer Prevention and Nutrition Section, California Department of Public Health and the Public Health Institute Lara D. Turnbull, City of Long Beach, Department of Health and Human Services Bonnie Broderick, Santa Clara County Public Health Department Mary Foley van Ploennies, Santa Clara County Public Health Department Two local Health agencies reveal their blueprints for successfully engaging and empowering youth and communities to promote healthy eating and physical activity. The City of Long Beach Department of Health and Human Services discloses how they implement their “Jr. Beach Runners Program" and "Healthy Active Long Beach Week.” The Santa Clara County of Public Health imparts the tools and resource they use to inspire community mobilization. Attendees will depart with skills to implement program interventions that create empowerment and champions for change in the community. Room 319 1H UC Champions: Changes with Family and Community Partners Moderator: Amy Block Joy, University of California Food Stamp Nutrition Education Program Connie Schneider, University of California Cooperative Extension (UCCE) Fresno Nichole Mosqueda, UCCE, Fresno Krista Mugford, UCCE Shirley Peterson, UCCE Championing a healthy community involves successful collaboration and programs. Two inactive presentations are included. 1. Fresno University of California Cooperative Extension (UCCE) will share successes of partnering two food stamp nutrition education programs to increase services to food stamp offices and eligible families. Collaborative youth events draw media and school leadership attention with favorable teacher-student outcomes. 2. San Luis Obispo UCCE will demonstrate their success of teaming a child with a parent in a 6-week English/Spanish program. Families learned how to use fruits and vegetables as healthy snacks and how physical activity can be fun and inexpensive. Room 317/318 1I Eating Green: An Investment in People Moderator: Mary Nichols, Cancer Prevention and Nutrition Section, California Department of Public Health Shawn Harrison, Soil Born Farm Urban Agricultural Project Melissa Guajardo, Health Education Council Brahm Ahmadi, People's Grocery Neelam Sharma, Community Services Unlimited, Inc. This session will address the momentum that is occurring at the community level to ensure that low-income individuals and families are engaged in choosing positive, long-term investments in their health. The presenters will share how working in a local food system has provided an ideal environment to provide nutrition education, promote access to fruits and vegetables; while creating job skills, increasing self-efficacy, an investment in people - all contributing to the health and well-being of the individual and the community.
12:15 – 1:15 pm Ballroom
1:00 – 1:45 pm East Lobby
2:00 – 3:00 pm Sacramento Convention Center	Room 203 What Influences Grocery Store Choices? Moderator: Desiree Backman, Cancer Prevention and Nutrition Section, California Department of Public Health and the Public Health Institute Diana Cassady, University of California, Davis Joanne F. Guthrie, Assistant Deputy Director for Nutrition in the Food Assistance and Nutrition Research Program (FANRP) Economic Research Service (ERS), USDA Room 204 How to Pick a Peach The Search for Flavor from Farm to Table Russ Parsons, Food Columnist Los Angeles Times Every cook knows that starting with good ingredients means it takes less work to create delicious meals. There is no magic behind doing this. It starts with recognizing the signs of quality in various fruits and vegetables. Just as important is knowing which produce items are in season at any time of year—when fruits and vegetables are at the peak of their season, they are the best quality at the lowest price. If you start with good quality fruits and vegetables, there are a few simple techniques anyone can master that can make cooking delicious dishes easy. Room 202 Nutrition Education: Linking Research, Theory, and Practice Moderator: Susan Foerster, Cancer Prevention and Nutrition Section, California Department of Public Health Isobel R. Contento, Mary Swartz Rose Professor of Nutrition and Education, and Coordinator Program in Nutrition, Teachers College Columbia University There is plenty of evidence that knowledge alone dos not change people’s eating patterns. What behavioral, psychological and educational strategies should nutrition educators use when working with low-income Californians? Author of the first nutrition education text ever written, Dr. Contento will present evidence-based change strategies that research and best practices over the past 15 years have shown to work. Dr. Contento’s session will help us learn to work more effectively as both behavioral nutritionists and as nutrition educators.
3:00 – 3:30 pm	Network for a Healthy California Regional Physical Activity Specialists
3:30 – 5:00 pm Sacramento Convention Center	Room 202 2A Youth in Action – Young Champions for Change Moderator: Frank Buck, Cancer Prevention and Nutrition Section, California Department of Public Health Kelly Robinson, Alameda County Office of Education Chris Boynton, Alameda County Office of Education Nutritional Learning Community Coalition Kat Soltanmorad, Orange Unified School District Center for Nutrition and Physical Activity Patty Maize, Orange High School Dana Harvey, Mandela Marketplace Monica Monterroso, Mandela Marketplace This presentation will demonstrate that young people are valuable resources who can make meaningful contributions to us and our organizations -- and that young people have first-hand knowledge about what is best for them and their community. This panel highlights local programs that have successfully engaged youth in our efforts around nutrition, physical activity and obesity prevention. This interactive panel will include authentic youth voice and perspective on planning and implementing community nutrition programs. 2B Worksite Wellness- Low Income Employees Take Action! for Better Health Moderator: Curtis Granger, Cancer Prevention and Nutrition Section, California Department of Public Health and the Public Health Institute Catalina Yanez, American Apparel Inc. Michelle Jackson, Lundberg Farms Beatrice Cardenas-Duncan, Holiday Inn- San Francisco- Civic Center Worksite wellness/health promotion is a challenge to any company trying to balance the utilization of capital resources. High-middle income employee worksites tend to have more resources to enact and support worker health promotion programs. Come join us to hear how lower wage employers are dedicating resources and empowering their employees to take charge of their health at work. Room 316 2C Changing Afterschool: Successful Nutrition and Physical Activity Models and Resources Moderator: Steve Bartlett, Cancer Prevention and Nutrition Section, California Department of Public Health and the Public Health Institute Deb Harris, CalSERVES Debra Mason, Ambrose Recreation and Park District Suzanne Bernhard, California After School Resources Center Learn creative approaches to infusing nutrition and physical activity into afterschool from two afterschool programs that are successfully integrating a variety of resource materials, funding sources, and community partners to improve the health of the children they serve. Methods discussed will include garden-based education, physical activity, cooking and food tasting clubs, and family events. Then, learn how to access resources from the California After School Resource Center, with a focus on healthy snacks and physical activity. This session will include practical ideas, resources to access, and hands-on activities that you can take back to your afterschool programs. Room 203 2D Engaging Parents for Healthy Active Lifestyles Moderator: Susan Magrann, Network for a Healthy California—Nutrition Education Coordinator Jennifer Genens, Los Angeles Unified School District Kari Tuggle, Orange County Department of Education Network Coalition Are parents important to school nutrition education? Are they the missing link? Come find out what parents want to learn and how they want to learn it. Los Angeles Unified School District will share University of California at Los Angeles findings from formative evaluation done with parents in 2006-2007 and plans to implement those recommendations. Furthermore, participants will hear lessons learned in providing parent nutrition education by 10 districts that are part of the Orange County Department of Education Network for a Healthy California Coalition and learn strategies to encourage parents to attend, keep them engaged, and incorporate skill-based activities. Room 319 2E The Right Start: Preventing Childhood Obesity through Early Care Settings Moderator: Monet Parham-Lee, Cancer Prevention and Nutrition Section, California Department of Public Health Jennifer Hobbs, Merced County Office of Education Lynne Oudekerk, New York State Department of Health, Division of Nutrition The prevalence of obesity among 2-5 year old U.S. children has more than doubled to 13.9% in the past 20 years and even more so for low income children. Presenters will discuss two promising program models focused on young low income children in child care and preschool settings; 1) Application of California's Harvest of the Month toolkit in preschool settings and 2) Implementation of New York's Eat Well Play Hard interventions in child care centers. The workshop will address critical program components, key implementation methods, and helpful tools; with ample time for the sharing of additional innovative ideas among presenters and participants. Room 204 2F Innovative Approaches to Deliver Integrated Nutrition/Physical Activity Education Moderator: Jennifer Abrams, Cancer Prevention and Nutrition Section, California Department of Public Health and the Public Health Institute Ismael Aguila, Los Angeles Public Health Department Steven Loy, California State University, Northridge Suzanne Bogert, Los Angeles Public Health Department Learn how the integration of no-cost physical activity tools included in your nutrition education outreach can increase program effectiveness. You will be an active participant in new resources and gain an understanding of how innovative partnerships can be developed to encourage healthy eating habits and daily physical activity among your FSNE populations. Receive a template full of tips and guidelines of how to recreate this successful approach in your region. Results? You will significantly stretch your program dollars and improve your overall outcomes. Room 306 2G Partnering with Agriculture Moderator: Gina Sims, Network for a Healthy California—Sierra Cascade Region Moira Beery, Center for Food & Justice, Urban & Environmental Policy Institute Briana Lewis, Western Growers Foundation Judy Culbertson, California Foundation for Agriculture in the Classroom Dan Best, California Federation of Certified Farmers' Markets Attend this session to learn about potential partners and existing resources that support nutrition education. Representatives from agencies and organizations representing the agricultural community will talk about what they are doing to promote fruit and vegetable consumption and discuss how FSNE-funded programs can partner with agriculture. Presenters will also showcase resources that are available to programs at the state and local levels. Room 302/303 2H Framework for Addressing Health Disparities Moderator: Valarie Scruggs, Cancer Prevention and Nutrition Section, California Department of Public Health and the Public Health Institute Glovioell Rowland, Pasadena Church of God Dr. Iton, Alameda County Health Department Marlyn Allicock, University of North Carolina, Chapel Hill Elaine G. Williams, T.H.E. Clinic in Los Angeles This presentation will inform attendees on a proposed framework for improving the overall health status of low-income families and addressing health disparities in California. Attendees will learn how health data, evidence-based research, medical services, and faith-based and community-based organizations services are levereaged to impact health outcomes. Room 315 2I Effective Strategies and Tools for Consumer Empowerment Moderator: Valerie Quinn, Cancer Prevention and Nutrition Section, California Department of Public Health Marice Ashe, Public Health Law & Policy Program at the Public Health Institute Ken Yeager, Santa Clara County Board of Supervisors Donna M. Coit, Contra Costa Health Services Sean Wright, Alkali and Mansion Flats Historic Neighborhood Association To ensure FSNE eligible families eat healthy foods, consumers at the local level need all the strategies possible to make informed food choices in low-income neighborhoods. Three different strategies for consumer empowerment will be highlighted: (1) local menu labeling ordinances, the viability of this cutting-edge local approach for improving consumer nutrition information, (2) healthy vending options, examining a couple of California’s best local ordinances to increase access to healthy food options, and (3) small claims court, with one low-income neighborhood association’s fight to improve a local food store. Room 304/305 2J Retail Partnership Highlights and Insights Moderator: Melanie Hall, Cancer Prevention and Nutrition Section, California Department of Public Health Heidi Diller, Albertsons Mary Barber, Grocery Outlet Sharon Blakely, Save Mart/Food Maxx/Lucky Supermarkets What if food retailer representatives gathered together for over an hour of networking and inspiration? Join the Network for a Healthy California-Retail Program for the Retail Partnership Highlights and Insights session, where public health leaders from around the state will meet, mingle and hear uplifting and engaging presentations from a panel that has excelled in their partnerships with the Network and will motivate you to do the same. Don’t miss this opportunity to connect with your industry peers at this special event. Room 301 2K Growing a Healthy California Moderator: Deborah Beall, California Department of Education Abby Jaramillo, Urban Sprouts David Haskell, Haskell & Associates Christine Berman, Feeding Frenzy Gardens are great places to introduce and reinforce nutrition education. This session is designed to help participants integrate nutrition education into school and community gardens and vice versa. Panelist will present successful garden-based nutrition activities that they have used and share ideas and resources that will help participants do the same.

7:00 am	Gil Sisneros will lead a memorial walk in honor of Nonnie Korten. The walk will begin at front entrance of the Sheraton Grand Sacramento (1230 J Street), loop around the Capitol Park and end in the World Peace Rose Garden. Gil (916-449-5433) will point out the commemorative inscription of Nonnie’s name in the garden and Andy Fourney will conclude the walk with some yoga. Walking Map
7:00 - 8:30 am
8:30 - 9:00 am Ballroom	Susan Foerster, Chief, Cancer Prevention and Nutrition Section, California Department of Public Health Allen Ng, Regional Administrator, Western Regional Office of the Food and Nutrition Service, USDA Nonnie Korten Award Presentation The Network for a Healthy California is pleased to present the 2008 Nonnie Korten Champion for Children Award. This award is presented each year to a Network-funded program that has exhibited outstanding work to improve nutrition and physical activity for low-income children and adolescents in California. Last year, the Alhambra Unified School District and Hawthorne Unified School District were the joint recipients of the award as recognition of their outstanding work to improve nutrition and physical activity for low-income Californians. This year’s recipient will be announced at an award ceremony to be held in conjunction with the Network for a Healthy California’s annual conference on January 24, 2008 in Sacramento. Established in 2005 in honor of the late Nonnie Korten, the award reflects Nonnie’s vision, innovation, and passion. Nonnie was a tireless promoter of meaningful experiences for children that promoted deep thinking and thoughtful reflection. She wanted every child to realize their fullest potential not just as students, but as passionate, caring, healthy and informed human beings. The Nonnie Korten Champion for Children Award is presented to the Network - funded program that best portrays the following characteristics: Successfully and creatively implements programs that motivate and empower food stamp eligible children and/or adolescents to increase consumption and enjoyment of a variety of colorful fruits and vegetables and to engage in physical activity every day. Clearly demonstrates effective strategies for bringing about healthy change by working at multiple levels of the social ecological model Actively and generously shares these ideas and resources with other Network-funded programs.
8:45 – 9:30 am Ballroom	Kelly Brownell is Professor in the Department of Psychology at Yale University, where he also serves as Professor of Epidemiology and Public Health and as Director of the Rudd Center for Food Policy and Obesity.
9:30 am	Jeremy Lansing, Sports4Kids
9:45 – 11:00 am	Room 306 3A Creative Strategies for Nutrition Education in the Western Region: Innovative Programs Delivered by California’s Neighbors Moderator: David Ginsburg, Cancer Prevention and Nutrition Section, California Department of Public Health Sharon Sass, Arizona Department of Health Services Loren Toby, Oregon State University Extension Tina Tamai, Hawaii Department of Health Sue Nicholson Butkus, Washington State University This session will highlight creative approaches delivered by Network State programs in the Western Region of USDA’s Food Stamp Nutrition Education program. Four states will highlight promising practices and present ideas and strategies to help you refine your nutrition education strategy. The panel will share lessons learned, real world challenges and demonstrate ways to effectively reach your intended audiences. Room 302/303 3B Beyond Talking & Handouts: Communicating with Preschool Parents Moderator: Monet Parham-Lee, Cancer Prevention and Nutrition Section, California Department of Public Health Mary Ann Ferrera, Costra Costa Child Care Council, Child Health and Nutrition Program Kitty Lenhart, Contra Costa Child Care Council, Child Health and Nutrition Program According to the Children’s Defense Fund, 7 million U.S. preschoolers and 6 million infants and toddlers are in childcare each day. The childcare environment provides a timely opportunity to effectively reach young low income children, their parents and early care providers. Council staff will share tools, communications strategies and bilingual materials developed to effectively serve these groups. Presenters will discuss effective communication methods; provide an assessment checklist to help develop appropriate communication channels for the designated audience; help participants identify/problem solve barriers to communication in their own settings; and interact with participants to develop a parent communication tool. Room 315 3C On the Horizon – The California Health Education Content Standards Moderator: Helen Magnuson, Cancer Prevention and Nutrition Section, California Department of Public Health Mary Marks, California Department of Education Jackie Russum, California Healthy Kid’s Resource Center This session brings you the latest status of the California Health Education Content Standards; as well as their current content, grade levels addressed, and implications for nutrition education and physical activity promotion. This session offers an overview of the standards, an update on the adoption by the State Board of Education, and an in-depth look at the new standards and their application to nutrition and physical activity programming. A hands-on introduction to available training, resources, and support for implementing the standards will be included. Room 304/305 3D The ~~2007~~ 2008 Farm Bill: What it Means for the Network & Food Stamp Nutrition Education Moderator: Matthew Marsom, Cancer Prevention and Nutrition Section, California Department of Public Health DeeDee D’Adamo, Office of Congressman Dennis Cardoza Kim Wade, California Association of Food Banks Erin Field, Western Growers The new Farm Bill, federal legislation that directly authorizes food stamps and FSNE is expected to be finalized in early 2008. All the rules and guidelines that direct FSNE stem from this legislation. What changes in the Farm Bill will impact nutrition programs, including FSNE, and affect the work that you do? During this session, speakers from government, agriculture, and community-based organizations will equip you to understand how provisions of the Farm Bill will help low-income FSNE-eligible families make healthy food choices. From food stamps to farmer's markets, specialty crops to the Fresh Fruit and Vegetable Snack Program, come prepared to discuss the opportunities the Farm Bill presents for nutrition educators, public health professionals, low-income communities and California agriculture. Room 301 3E Training Harvest of the Month Champions Karaliese Brown, Network for a Healthy California Nutrition Education Coordinator Kathy Streng, Cancer Prevention and Nutrition Section, California Department of Public Health Do you want to re-energize your teachers about Harvest of the Month? Are you looking for a tool to help optimize your Harvest of the Month school program implementation efforts? Come join our interactive session that introduces the new Harvest of the Month (HOTM) Training Module-complete with a quick-start guide, educator’s newsletter template with curricular links, and the unveiling of the new DVD that highlights HOTM in action! Participants will engage in a "sensory" experience by viewing, hearing, and tasting ways to increase participation in your program. Participants encouraged to attend include Local Incentive Awardees working with schools and Regional Network staff, participants will be charged with training lead teachers on HOTM implementation strategies using the HOTM Training Module. Room 316 3F Healthy Revolutions: Increasing Access to Healthy Foods Moderator: Mae Hsu, Cancer Prevention and Nutrition Section, California Department of Public Health and the Public Health Institute Nisha Kapadia, Sacramento Hunger Coalition Charlene Ho, Food Bank of Yolo County Dana Harvey, West Oakland Food Collaborative Even the best nutrition educator cannot get a person to regularly consume more fruits and vegetables if that person does not have access to them. This panel will showcase three organizations that have found different ways to bring healthy foods into underserved communities. Hear about effective strategies for increasing access to fresh produce -- and promoting its consumption -- among individuals, housing complexes, rural areas, and urban settings. Room 319 3G Local Incentive Awardees & Regional Networks: Partners for Change Jackie Richardson, Cancer Prevention and Nutrition Section, California Department of Public Health Bronica Martindale, San Bernardino Department of Public Health Cindy Wolfe, California State University, Chico Lorena Alvarez, Santa Ana Unified School District Valerie Parsons, Monrovia Unified School District Local Incentive Awardees representing a variety of regions and contractors will describe how direct service delivery has been enhanced and facilitated through partnerships with the Regional Network Lead Agency to combine forces to create change. From schools and health departments, to faith-based interventions, these partnerships have resulted in efficiencies in program delivery and staff time and a greater number of participants reached. You are invited to hear from our panel of speakers how they have leveraged this partnership to their benefit, and to present your own experiences as well. Room 317/318 3H Ten Steps to Sustainability Moderator: Jessica Micheletti, Cancer Prevention and Nutrition Section, California Department of Public Health Nicole Hara, Center for Civic Partnerships at the Public Health Institute Brian Talcott, Center for Civic Partnerships at the Public Health Institute The Center for Civic Partnerships has developed a process to guide organizations or coalitions in making strategic decisions about what efforts/activities should be continued and how to continue them. The process and tools have been published as the Sustainability Toolkit: 10 Steps to Maintaining Your Community Improvements. During this session, Center staff will provide participants with an overview of the 10-step process, let them briefly practice using some of the tools and help them create some next steps to work towards sustainability of their successful efforts.
11:00 – noon Ballroom	The Path to Obesity: Below Awareness and Beyond Deborah Cohen, Senior Natural Scientist RAND Corporation Dr. Deborah Cohen (MD, University of Pennsylvania, MPH, UCLA, Yale, BA) is a researcher in the area of the built environment and health, and is the co-author of “Prescription for a Healthy Nation, A new approach to improving our lives by fixing our everyday world,” published by Beacon Press.
Noon	David Ginsburg, Assistant Chief, Cancer Prevention and Nutrition Section, California Department of Public Health
(Pre-registration Required)
12:30 – 4:30 pm Room 304/305	Andy Fourney, DrPH, Evaluation Specialist II, Cancer Prevention and Nutrition Section, California Department of Public Health Andy Fourney is an Evaluation Specialist with the Public Health Institute. Forty-five contractors collected data to assess the impact of nutrition education in California during 2006-07. In this session Network contractors will share stories about activities that led to success and describe how the results impacted their work. (No continuing education credits will be offered for this workshop.) Network staff will share statewide results. Fundamental evaluation concepts will be woven into the stories and results to provide a foundation for understanding the principles of evaluation. This workshop is for contractors interested in learning about the statewide results of the 2006-07 evaluation and those that want an introduction to impact evaluation as conducted by the Network. Please register for this workshop on the conference registration form.
12:30 – 3:30 pm Room 315	Susan Pennel, Cancer Prevention and Nutrition Section (CPNS), California Department of Public Health (CDPH) and the Public Health Institute (PHI) Kristy Garcia, CPNS, CDPH, PHI Sarah Paulsen, CPNS, CDPH, PHI Della Gilleran, Marketing by Design Phil Thretheway, Marketing by Design This session is designed to help Network contractors understand how to embrace and implement the Network’s Champions for Change brand. It will include an overview of the re-branding process including the personification of Champions for Change, and a review of graphic design basics, including tone, layout, fonts, graphics/photography, and other design principles. The session will conclude with a thorough review of the updated Brand Guidelines Manual, including implementation examples, followed by a question and answer period.
12:30 – 4:30 pm Room 319	Elyna Cespedes, Youth in Focus Cadelba Lomelí-Loibl, Youth in Focus Cadelba Lomelí-Loibl is a Bay Area project manager at Youth In Focus an organization that facilitates youth-led action research projects. This workshop is designed to support and train Network funded projects and partners to sharpen and expand their skills and “know-how” in the arena of youth empowerment. A key element of the training will engage participants in asking the key questions and discovering approaches to empowering youth by building upon actual participant experiences and reflections of their work with youth. This highly interactive training is intended for those contractors/partners who have gone through basic youth empowerment training and are ready for the next step.