2008 Network for a Healthy California Annual Social Marketing Conference


12:30 – 5:00 pm Room 313/314	“Networking for Change” This pre-conference meeting is for Local Incentive Awardee (LIA) school districts, county offices of education, and other agencies working with schools. Full Description>>
1:00 – 5:00 pm Room 315	Co-sponsored by the First 5 California “Starting Early, Starting Healthy: Focusing on Our Youngest Children” For Network-funded projects and partners serving young children, their parents/caregivers, and/or their teachers/aides/daycare providers; this pre-conference meeting provides an opportunity to share successful and emerging strategies, as well as resources. Full Description>>
9:00 am – 4:00 pm Room 311/312	Funding support provided by The California Endowment “Building Infrastructure and Frameworks for Effective and Integrated Programs” This forum on chronic illness prevention in local health departments is intended for Health Officers, Public Health Directors, and Chronic Disease Directors only.
10:00 am – 4:00 pm Sacramento Convention Center	These meetings will bring together African American Campaign, Latino Campaign, and Power Play! Campaign, Program staff. Full Description>>
8:30 am – 4:30 pm Room 317/318	The Food and Nutrition Education Action Committee meeting is held three times per year to bring together Network-funded Local Food and Nutrition Education projects, non-funded advocacy organizations, evaluation consultants, state staff, invited speakers, and representatives from the Regional Networks. Full Description>>
10:00 am - 4:00 pm Consumnes River Room 1616 Capitol Mall, 5th Floor	This meeting is intended for the Regional Networks for a Healthy California Physical Activity Specialists and will allow for discussion and sharing of resources and ideas that have been used by each of the regions and Network projects to effectively integrate physical activity into nutrition education. Full Description>>
9:30 am – 4:00 pm Bondi Room Sheraton Grand Sacramento	This meeting is intended for Network Regional Worksite Coordinators and American Cancer Society Medical Underserved Regional Specialists. Full Description>>
8:30 am – 5:00 pm	WESTERN REGION MEETINGS (by invitation only) Education and Administrative Reporting System (EARS) Meeting (1/22/08) / 8:30am – 5:00pm Western Region Cross-Program Nutrition Education Meeting (1/24/08) / 1:00 – 5:45pm (1/25/08) / 8:00am -12:15 pm
4:00 – 5:30 pm Gardenia Room Sheraton Grand Sacramento	This short meeting of the Network for a Healthy California Steering Committee or Network Steering Committee (NSC) will provide participants with a forum to meet the NSC Executive Committee, network with other NSC members and to learn more about the NSC and how to become involved.

11:30 am – 1:00 pm	Sacramento Convention Center
4:00 – 6:00 pm	Sheraton Grand Sacramento

5:30 – 7:30 pm Camilia/ Gardenia Room	Sheraton Grand Sacramento

7:00 - 7:30 am	Jennifer Abrams, Cancer Prevention and Nutrition Section, California Department of Public Health and the Public Health Institute Meet at the front entrance of the Sheraton Grand Sacramento. Walking Map
7:00 am East Lobby
8:30 am Ballroom
8:45 am	Susan Foerster, Chief, Cancer Prevention and Nutrition Section, California Department of Public Health [Presentation] Dr. Mark Horton, Director, California Department of Public Health S. Kimberly Belshé, Secretary, California Health and Human Services Agency George J. Gomes, Undersecretary, California Department of Food and Agriculture Charr Lee Metsker, California Department of Social Services
9:15 am Ballroom	Terie Dreussi Smith of Greenville, South Carolina has served as Supervisor of Prevention Services at a community alcohol/other drug treatment and prevention organization for over nine years, and was instrumental in the organization’s redesign of programs and services for prevention and early intervention clients from generational poverty.
10:15 am	Network for a Healthy California Regional Physical Activity Specialists Kenny Rogers, California Council on Physical Activity and Sports [Presentation]
10:35 am	Break
10:45 am Sacramento Convention Center	Room 204 1A Opting In: Results of a Pioneering Direct Marketing Campaign designed to Empower Low-Income Women to become Champions for Change [Presentation] Moderator: Susan Pennel, Cancer Prevention and Nutrition Section (CPNS), California Department of Public Health. Larry Bye, Field Research Corporation Lex Matteini, Runyon Saltzman & Einhorn, Inc. Jon Pelzer, handshake Marketing Norma Rivera, Runyon Saltzman & Einhorn, Inc. [Presentation] Description>> Room 315 1B Embracing Innovative Collaborations within the Latino Community Moderator: Ignacio Romero, Cancer Prevention and Nutrition Section, California Department of Public Health Mily Treviño-Sauceda, Organización en CA de Líderes Maria Lemus, Community Health Worker/Promotoras Network Xóchitl Castañeda, California Policy Research Center Description>> Room 202 1C Neighborhood and Housing Associations: An Untapped Powerhouse for Action? Moderator: Valerie Quinn, Cancer Prevention and Nutrition Section, California Department of Public Health Robert Ogilvie, Public Health Law and Policy Program at the Public Health Institute [Presentation][Healthy Stores][Neighborhood] Paul Pereira, San Jose Development Agency Wendy Carter, Alchemist Community Development Corporation [Presentation][Urban Farm] Christina Goette Carpenter, San Francisco Department of Public Health [Presentation] Description>> Room 203 1D Creating School - Community Connections [Presentation] Moderator: Grace Huppert, California Project LEAN, California Department of Public Health Steve Baldwin, Hawthorne School District [Presentation][Connections] Chris Boynton, Alameda County Office of Education [Presentation 1 \| Presentation 2] [Nutritional Learning][Nuts & Bolts] Gina Sims, Network for a Healthy California—Sierra Cascade Region [Presentation] Description>> Room 302/303 1E Can Watching Videos be Good for your Health? A Creative Strategy for Evaluating Innovative Nutrition Education Materials delivered in California Food Stamp Office Moderator: Patrick Mitchell, Cancer Prevention and Nutrition Section (CPNS), California Department of Public Health (CDPH) and the Public Health Institute (PHI) Charlotte Doisy, California Department of Social Services Alyssa Ghirardelli, CPNS, CDPH and PHI [Presentation][FSORK] Amy Fong, CPNS, CDPH and PHI Description>> Room 306 1F Addressing Health Disparities through Direct Health Service Provider Partnerships Moderator: Dr. Glovioell Rowland Frank Staggers, Alta Bates Summit Medical Center - Ethnic Health Institute V. Diane Woods, African American Health Institute of San Bernardino County [Presentation] Description>> Room 316 1G Empowering Youth and Communities to Take Action Moderator: Melissa McGuire, Cancer Prevention and Nutrition Section, California Department of Public Health and the Public Health Institute Lara D. Turnbull, City of Long Beach, Department of Health and Human Services[Long Beach] Bonnie Broderick, Santa Clara County Public Health Department [Presentation][Mapping] Mary Foley van Ploennies, Santa Clara County Public Health Department [Presentation] Description>> Room 319 1H UC Champions: Changes with Family and Community Partners Moderator: Amy Block Joy, University of California Food Stamp Nutrition Education Program Connie Schneider, University of California Cooperative Extension (UCCE) Fresno [Education Opportunities][Survey] Nichole Mosqueda, UCCE, Fresno Krista Mugford, UCCE Shirley Peterson, UCCE Description>> [Food Stamp Families] Room 317/318 1I Eating Green: An Investment in People Moderator: Mary Nichols, Cancer Prevention and Nutrition Section, California Department of Public Health Shawn Harrison, Soil Born Farm Urban Agricultural Project Melissa Guajardo, Health Education Council [Presentation] Brahm Ahmadi, People's Grocery Neelam Sharma, Community Services Unlimited, Inc. [Presentation] Description>>
12:15 – 1:15 pm Ballroom
1:00 – 1:45 pm East Lobby
2:00 – 3:00 pm Sacramento Convention Center	Room 203 What Influences Grocery Store Choices? Moderator: Desiree Backman, Cancer Prevention and Nutrition Section, California Department of Public Health and the Public Health Institute Diana Cassady, University of California, Davis Joanne F. Guthrie, Assistant Deputy Director for Nutrition in the Food Assistance and Nutrition Research Program (FANRP) Economic Research Service (ERS), USDA Mini-Plenary (Cassady&Guthrie) Mini-Plenary (Cassady) Mini-Plenary Food Stamps Overview Mini-Plenary Gorcery Store Choices Room 204 How to Pick a Peach The Search for Flavor from Farm to Table Russ Parsons, Food Columnist Los Angeles Times Full Description>> Room 202 Nutrition Education: Linking Research, Theory, and Practice Moderator: Susan Foerster, Cancer Prevention and Nutrition Section, California Department of Public Health Isobel R. Contento, Mary Swartz Rose Professor of Nutrition and Education, and Coordinator Program in Nutrition, Teachers College Columbia University Full Description>>
3:00 – 3:30 pm	Network for a Healthy California Regional Physical Activity Specialists
3:30 – 5:00 pm Sacramento Convention Center	Room 202 2A Youth in Action – Young Champions for Change Moderator: Frank Buck, Cancer Prevention and Nutrition Section, California Department of Public Health Kelly Robinson, Alameda County Office of Education [Presentation][ACOE] Chris Boynton, Alameda County Office of Education Nutritional Learning Community Coalition [Presentation][Power of Youth] Kat Soltanmorad, Orange Unified School District Center for Nutrition and Physical Activity Patty Maize, Orange High School [Presentation] Dana Harvey, Mandela Marketplace [Presentation] Monica Monterroso, Mandela Marketplace[CX3] Description>> Room 317/318 2B Worksite Wellness- Low Income Employees Take Action! for Better Health Moderator: Curtis Granger, Cancer Prevention and Nutrition Section, California Department of Public Health and the Public Health Institute Catalina Yanez, American Apparel Inc. [Presentation \| Movie][Work Wellness] Michelle Jackson, Lundberg Farms Beatrice Cardenas-Duncan, Holiday Inn- San Francisco- Civic Center Description>> Room 316 2C Changing Afterschool: Successful Nutrition and Physical Activity Models and Resources Moderator: Steve Bartlett, Cancer Prevention and Nutrition Section, California Department of Public Health and the Public Health Institute Deb Harris, [CalSERVES] Debra Mason, Ambrose Recreation and Park District [Presentation1 \| Presentation2][Ambrose] Suzanne Bernhard, California After School Resources Center[In the Loop] Description>> Room 203 2D Engaging Parents for Healthy Active Lifestyles Moderator: Susan Magrann, Network for a Healthy California—Nutrition Education Coordinator Jennifer Genens, Los Angeles Unified School [Presentation] District Kari Tuggle, Orange County Department of Education Network Coalition [Presentation] Description>> Room 319 2E The Right Start: Preventing Childhood Obesity through Early Care Settings Moderator: Monet Parham-Lee, Cancer Prevention and Nutrition Section, California Department of Public Health Jennifer Hobbs, Merced County Office of Education [Presentation][The Right Start] Lynne Oudekerk, New York State Department of Health, Division of Nutrition [Presentation][Eat Well] Description>> Room 204 2F Innovative Approaches to Deliver Integrated Nutrition/Physical Activity Education Moderator: Jennifer Abrams, Cancer Prevention and Nutrition Section, California Department of Public Health and the Public Health Institute Ismael Aguila, Los Angeles Public Health Department Steven Loy, California State University, Northridge Suzanne Bogert, Los Angeles Public Health Department [Presentation] Description>> Room 306 2G Partnering with Agriculture Moderator: Gina Sims, Network for a Healthy California—Sierra Cascade Region Moira Beery, Center for Food & Justice, Urban & Environmental Policy Institute [Presentation] Briana Lewis, Western Growers Foundation Judy Culbertson, California Foundation for Agriculture in the Classroom[Presentation][CFAC] Dan Best, California Federation of Certified Farmers' Markets [School Fireld Trips] [School Tour Worksheets] [The Reasons For the Seasons] [Tokens] [What's in Season] Description>> Room 302/303 2H Framework for Addressing Health Disparities Moderator: Valarie Scruggs, Cancer Prevention and Nutrition Section, California Department of Public Health and the Public Health Institute Glovioell Rowland, Pasadena Church of God Dr. Iton, Alameda County Health Department [Presentation] Marlyn Allicock, University of North Carolina, Chapel Hill [Presentation][Faith Based] Elaine G. Williams, T.H.E. Clinic in Los Angeles [Presentation] Description>> Room 315 2I Effective Strategies and Tools for Consumer Empowerment Moderator: Valerie Quinn, Cancer Prevention and Nutrition Section, California Department of Public Health Marice Ashe, Public Health Law & Policy Program at the Public Health Institute [Presentation] [Menu Labeling 1][Menu Labeling 2] Ken Yeager, Santa Clara County Board of Supervisors [Presentation] Donna M. Coit, Contra Costa Health Services Sean Wright, Alkali and Mansion Flats Historic Neighborhood Association [Presentation][Smart Snacks] [Vending Policy][Vending] Description>> Room 304/305 2J Retail Partnership Highlights and Insights Moderator: Melanie Hall, Cancer Prevention and Nutrition Section, California Department of Public Health and the Public Health Institute Heidi Diller, Albertsons Mary Barber, Grocery Outlet [Presentation] Sharon Blakely, Save Mart/Food Maxx/Lucky Supermarkets Description>> Room 301 2K Growing a Healthy California Moderator: Deborah Beall, California Department of Education Abby Jaramillo, [Urban Sprouts Model] David Haskell, Haskell & Associates [Presentation][Addendum][NBCC] Christine Berman, Feeding Frenzy Description>>

7:00 am	Walking Map Full Description>>
7:00- 8:30 am
8:30 - 9:00 am Ballroom	Susan Foerster, Chief, Cancer Prevention and Nutrition Section, California Department of Public Health Allen Ng, Regional Administrator, Western Regional Office of the Food and Nutrition Service, USDA Nonnie Korten Award Presentation The Network for a Healthy California is pleased to present the 2008 Nonnie Korten Champion for Children Award. This award is presented each year to a Network-funded program that has exhibited outstanding work to improve nutrition and physical activity for low-income children and adolescents in California. Full Description>>
8:45 – 9:30 am Ballroom	Kelly Brownell, Yale University Kelly Brownell is Professor in the Department of Psychology at Yale University, where he also serves as Professor of Epidemiology and Public Health and as Director of the Rudd Center for Food Policy and Obesity. [Presentation]
9:30 am	Jeremy Lansing, Sports4Kids
9:45 – 11:00 am	Room 306 3A Creative Strategies for Nutrition Education in the Western Region: Innovative Programs Delivered by California’s Neighbors Moderator: David Ginsburg, Cancer Prevention and Nutrition Section, California Department of Public Health Sharon Sass, Arizona Department of Health Services [Presentation][AZ FY07 FV Campaign] Loren Toby, Oregon State University Extension [Presentation] Tina Tamai, Hawaii Department of Health [Presentation][Creative St] Sue Nicholson Butkus, Washington State University [Presentation] Description>> Room 302/303 3B Beyond Talking & Handouts: Communicating with Preschool Parents Moderator: Monet Parham-Lee, Cancer Prevention and Nutrition Section, California Department of Public Health Mary Ann Ferrera, Costra Costa Child Care Council, Child Health and Nutrition Program Kitty Lenhart, Contra Costa Child Care Council, Child Health and Nutrition Program Description>> Room 315 3C On the Horizon – The California Health Education Content Standards Moderator: Helen Magnuson, Cancer Prevention and Nutrition Section, California Department of Public Health Mary Marks, California Department of Education [Presentation] Jackie Russum, California Healthy Kid’s Resource Center [Presentation] Description>> Room 304/305 3D The ~~2007~~ 2008 Farm Bill: What it Means for the Network & Food Stamp Nutrition Education Moderator: Matthew Marsom, Cancer Prevention and Nutrition Section, California Department of Public Health DeeDee D’Adamo, Office of Congressman Dennis Cardoza Kim Wade, California Association of Food Banks Erin Field, Western Growers [Conference Talking Points][Report 1][Report 2] Description>> Room 301 3E Training Harvest of the Month Champions Karaliese Brown, Alameda County Office of Education Network for a Healthy California Nutrition Education Coordinator Kathy Streng, Cancer Prevention and Nutrition Section, California Department of Public Health Description>> Room 316 3F Healthy Revolutions: Increasing Access to Healthy Foods Moderator: Mae Hsu, Cancer Prevention and Nutrition Section, California Department of Public Health and the Public Health Institute Kim McCoy Wade, California Association of Food Banks Nisha Kapadia, Sacramento Hunger Coalition [Presentation][ELP] Charlene Ho, Food Bank of Yolo County [Moveable Market] Dana Harvey, West Oakland Food Collaborative Description>> Room 319 3G Local Incentive Awardees & Regional Networks: Partners for Change Jackie Richardson, Cancer Prevention and Nutrition Section, California Department of Public Health [Movie] Bronica Martindale, San Bernardino Department of Public Health Cindy Wolfe, California State University, Chico [Presentation] Lorena Alvarez, Santa Ana Unified School District [Presentation] Valerie Parsons, Monrovia Unified School District [Presentation] Description>> Room 317/318 3H Ten Steps to Sustainability Moderator: Jessica Micheletti, Cancer Prevention and Nutrition Section, California Department of Public Health Nicole Hara, Center for Civic Partnerships at the Public Health Institute[Sustainability Toolkit] Brian Talcott, Center for Civic Partnerships at the Public Health Institute Description>>
11:00 am – noon Ballroom	The Path to Obesity: Below Awareness and Beyond Deborah Cohen, Senior Natural Scientist RAND Corporation Dr. Deborah Cohen (MD, University of Pennsylvania, MPH, UCLA, Yale, BA) is a researcher in the area of the built environment and health, and is the co-author of “Prescription for a Healthy Nation, A new approach to improving our lives by fixing our everyday world,” published by Beacon Press. [Presentation][Cohen]
Noon	David Ginsburg, Assistant Chief, Cancer Prevention and Nutrition Section, California Department of Public Health
(Pre-registration Required)
12:30 – 4:30 pm Room 304/305	Andy Fourney, DrPH Evaluation Specialist II, Cancer Prevention and Nutrition Section, California Department of Public Health Andy Fourney is an Evaluation Specialist with the Public Health Institute. Forty-five contractors collected data to assess the impact of nutrition education in California during 2006-07. In this session Network contractors will share stories about activities that led to success and describe how the results impacted their work.(No continuing education credits will be offered for this workshop) Full Description>>
12:30 – 3:30 pm Room 315	Susan Pennel, Cancer Prevention and Nutrition Section (CPNS), California Department of Public Health (CDPH) and the Public Health Institute (PHI) Kristy Garcia, CPNS, CDPH, PHI Sarah Paulsen, CPNS, CDPH, PHI Della Gilleran, Marketing by Design Phil Thretheway, Marketing by Design Full Description>>
12:30 – 4:30 pm Room 319	Elyna Cespedes, Youth in Focus Cadelba Lomelí-Loibl, Youth in Focus Cadelba Lomelí-Loibl is a Bay Area project manager at Youth In Focus an organization that facilitates youth-led action research projects. Full Description>>